The follow intelligence report is on the online Cosmetics Industry. If you are interested in selling make-up, then this article is for you.

The following is an SEO Intelligence report for www.iamgreenminded.com. Not only is it a helpful SEO analysis of common webpage problems, it provides a comprehensive list of high-volume key-word phrases in the industry.

SWOT Analysis

Strengths:

A fast and secure webpage with calls to action after each section.

One, “How to” blog.

A stand-apart product wrapped in reputation and values.

A defined product line with amazing photos.

 Interactive color pallet choice.

Customer reviews.

Lucrative market.

Weaknesses:

Not registered with Google Business profile.

Not labeling your data (i.e. pictures) with keywords.

Pop-up ad.

Not linking all pages to each other.

Need more content.

Opportunities:

Rank high locally, then target internationally.

Target lucrative keywords phrases.

Define your target audience.

Claim your free Google Business profile to build your brand.

Ask customers for Google reviews.

Create SEO tailored content.

Threats:

Low barrier to entry.

Lots of competition.

Competition doing good SEO.  

Keyword Analysis

 The larger the volume, the more clicks = most lucrative.

Acne 140k

Make up 65k

Blush 56k

Eye Shadow 45k

Lip Balm 35K

Think of these keywords as items your online store should stock. The stock / inventory is content labeled with these keywords. You don’t have to make content for all of them, use your judgment and imagination. More is better.

In the world of Data Science, Machine Learning models are trained with data. It is best if the data is labeled. There are two types of models, supervised and unsupervised. You must create content labeled with keywords for the Supervised models and a bigger cluster of content is what unsupervised models pick up on. Success online depends on creating content for the WebCrawler and humans.

Google Business Profile: 

These images are populated from the Owner View of the Google Business Profile, under the Business Information Tab, you can search and select keywords relevant to your business. You need a Google Business Profile to get Google reviews. Specifically, Google reviews are critical for web traffic = sales.

Use these available (often overlooked) keywords provided by Google to rank higher and viewed more; Use as many categories as you can.

Webpage Analysis: 

Below is the canonical map the Google WebCrawlers use to index tagged content on your site. Content labeling is used with “Meta Tags”.

Below is your webpage’s Domain Rating (DR). DR is a score used to assess the value of a webpage. It gives an indication of ranking prominence and acts a measure of webpage equity. Click here to learn more about Domain Rating.

The “Meta Keywords 1” section for all your pages are not filled out. Therefore, the only things indicating keywords are the page titles and the H1 (headline sentence) of each page. None of your images are indicated with keywords. Note: Google’s crawlers/bots can recognize product logos, QR codes, and a few other objects; However, the crawlers are blind and can only read image labels, Meta tags.  The more labeled data around your brand, the bigger your data cluster is = higher probability of ranking higher.

Each product needs its own page. 

That will prevent Keyword Cannibalization; Notice how “eye-shadow” is in several subpages off the products page. Now all these eye-shadow subpages are competing against each other for relevance and all things equal, the page that is most viewed will be the page served to the user. If that is the case, it will most likely not match user search intent. Create a separate page for every product. More pages = more distinctly labeled content = bigger cluster of well-linked content. You want your webpage to resemble a beautiful Garden spider web, not a not a funnel-spider web.

Suggestions:

Get rid of pop-up ads and never use them again. They are called “interstitial ads” and as of Google’s most recent update, they are punishing sites (ranking them lower) compared to sites with no interstitial ads.

You must claim your Google Business Profile for Google to take your webpage serious; Else Google, will assume you are Spam and will not populate your site for any search intent.

Focus on Acne Care. Build more content / products around it.

Build your brand locally, then target bigger when you get the chance.

Build an FAQ page and target keywords in the page.

For successful brick-and-mortar business marketing, it’s all about location; For online stores, it’s all about Content, Content, Content. (Recent and relevant content gets ranked higher). Read my article on content management and distribution.

Create more “How to..” videos and blogs, applying your product and encourage others to do the same. Consider making a video on “How to make organic makeup” where your drop the names of the suppliers and review their products as inputs into your product.

Generate Citations “Backlinks” on the internet. Anywhere you can register your business with your website address, is a chance to increase your page ranking. All those backlinks add to your Expertise, Authority, and Trustworthiness.

Try to interlink every page as much as you can.

Ensure you add the keywords to your pictures.

Ask for Google Reviews with pictures and video of customers using your product.

Invest in a BBB certification (Increase page rank).

Look for ways to get more “Organic Certifications” = relevant backlinks.

Get a Pinterest, LinkedIn, and YouTube account.

Read my blog about Social Media Management. 

In final analysis, I know it seems like a lot, but it is just a habit of action. Now you have a road map to get you in the direction of greatness.