Social Media Management for SEO.
4 rules of Social Media Management
Rule 1: Recognize and accept the fact that Google wants to be the number one Social media platform period. Therefore, create as many social media accounts as you can, but post content on only 3 or 4; The first one being Google Business.
Rule 2: 98% of search engine queries are done with Google. Therefore, Rule 1.
Rule 3: Google owns Youtube.
Rule 4: Create a social media account with every sharable platform that Youtube offers for convenient sharing. I/E Tumbler.
Fill out everything you can on Google business
ASK FOR COMMENTS because they improve ranking and add prominence.
One comment represents 100 customers whom didn’t leave a comment.Google Reviews
It is crucial that you respond to all Reviews. It shows Google that you have good Online Reputation Management, and your page rank goes up. Plus, it gives you a chance to “label your data” with more key words, increasing your “content cluster” and increasing your page rank. More in increasing page rank with google reviews.
48% of customers only listen to reviews that have been filled out within the past two weeks.
By responding to a negative comment, 1/3 of the time the negative commenter will change it to a positive comment and or the other third will delete the comment leaving. The remaining 1/3 to challenge or leave the comment unopposed. You have a 2/3 odds of reversing a negative comment by taking the initiative and responding to it.
Expect one review a week for best success and encourage them to leave attributes i/e: caring, timely, honest….(whatever reputation you are trying to build to set yourself apart from the competition).
By not responding to reviews, you increase the likelihood of customer churn by 15%. You have customers that may have spent thousands of dollars on your product or service; it's rude not to respond back and thank them for their comment and review. Plus, it makes them feel more justified in their purchase and gives them the subtle prior hedonic experience.
Consumer behavior shows that people want to see more recent photos older photos look spammy A monthly goal would be 5 to 10 videos or photos. 6 to 8 Google posts on your Google business account, three to five reviews and responses.Think of questions relevant to your brand or business and answer those questions in a YouTube video. Then ask the same question in Google Business. Then post the video as an answer to the same question in a Google Business answer. YouTube gets more searches than Google because people are very visual creatures. Plus, you are doubling the content.
Be sure to create a Videos and Blog section on your website and uploading your Youtube video link to your website as well. Fill out the descriptions with the keywords, Bots don’t know what they are looking at, they only know what you label.
For videos do this process in this order:
Upload to Youtube (+share with all available platforms that populate), then Google Business, then website.
For pictures do this process:
Upload to Google business, (+share with all platforms that populate), then website. Fill out all descriptions with keywords.
For more money-making information on Google comments, check out. For more information on Domain Authority, check out this blog.
