Home Inspection Marketing Intelligence Report.

The following report covers the Onlsow County, North Carolina Home Inspection SEO market Aug 17, 2022.

Table of contents:

SWOT Analysis

Keyword Analysis

Domain Authority / Domain Rating Analysis

Course of Action

Strengths:

Ranking 1st for “Home inspection Richlands, NC”. Ranking 11th of 21 for “Home inspection, Onslow NC” with a Domain Authority of “0”.

A good website because it is created for the Google bots.

All the competitive words are on the Main page, and you have defined a niche market.

Good starting base of Google reviews.

You are responding to Google reviews.

Active on Facebook.

Weaknesses:

 Google bots can’t see images; Therefore, you must type out all the words on the image for the SEO description.

 Not getting past the ranking # 10 for all other key words.

 Instagram link, doesn’t.

Opportunities:

Most of your competition has very weak Domain Authority (DA) and weak Online Reputation Management.

A good shot of ranking higher for all competitive keywords and claiming market share.

Time to organically build a very resolute brand with Reviews, Content, and Keyword tailoring.

Utilize the 4Ps of Marketing: Product / services (good), Price (not on the website, assuming EXPENSIVE), Place (good), Promotion (working on it).

Increase your Domain Authority by building content, citations, and backlinks.

Increase content – with Google reviews, creating YouTube channel and posting examples of Inspection fails and inspection tips.

Create “citations” anywhere you can list your business and register the name, address, phone number and website URL. A Better Business Bureau certification will pay big dividends.

Generate backlinks.  Ask for backlinks from organization websites you currently contract with.

None of your competition is BBB certified.

Google reviews, citations, and backlinks are digital currency that pay dividends. Your website domain is the bank for these currencies.

Threats:

Competitors figuring out how to engage in effective SEO.

Keyword Analysis

“Home Inspection” is most lucrative and competitive Keyword.

Rankings amongst competitors for Keywords

At any time, you want to check your ranking, do so in Incognito mode.

Domain Ratings of serious competitors

Joe Lavgine of Pillar to Post is your biggest competitor. He has 3 backlinks. The first two are citations they created in local business directories (Use the same ones). The third backlink is from the Pillar to Post’s headquarters website. Pillar to Post has created a high Domain Rating by being a firm and creating all the webpages for the inspectors and backlinking the pages to the Headquarters page. Therefore, increasing the rank of the Headquarters and all linking pages. It’s a legal “link swapping” scheme.

The number two seat valorhomeinspection has a Domain Ranking of 3.2 and one backlink. Valorhomeinspection is ranking #1 for electrical inspection, most likely because they have “electrical inspection” typed on their page or higher frequencies of content labeled as such.

It is crucial that you respond to all comments. It shows Google that you have good Online Reputation Management, and your page rank goes up. Plus, it gives you a chance to “label your data” with more key words, increasing your “content cluster” and increasing your page rank. More in increasing page rank with google reviews.

Under FAQ / Google Business answer the questions:

 Do you work on Veterans Day?

 How easy is the inspection process working with Department of Veterans Affairs?

 How often do you work with Veterans United?

 Do you do VA home loan inspections?

 Does your inspection fit VA home loan requirements?

 Where can I find a copy of my home inspection checklist?

Course of Action:

Create the following pages “Services”, “Pricing”, “FAQ”, and “Contact”.

Create a YouTube account and post all your videos of inspections.

Create citations.

In the world of SEO there is only one place you should spend $ invest in a BBB certification. Costs little over $700 but it will increase your page rank and put you above the competition for Government bids. Do not pay for advertising EVER, only a BBB certification with backlink.

Adding scheduling software / app to the website:

Google uses Bookeoo, which is a paid subscription. If you want scheduling software on your page, then sign up for one (free or paid) and post a link to the scheduling app on a ‘contacts’ page.

In final analysis, this report now serves as a baseline for your website going forward. You understand where you stand in a SWOT analysis of SEO in relation to the rest of the competition. I know, it can seem daunting, but once you have a system of content creation and distribution, you can then train your kids to do it for you. Then, your kids can put the title “SEO Webmaster”, on their resume’s, helping them get prestigious internship opportunities. Now, you know your keyword strengths and weaknesses. The website is the Center of Gravity for your brand and a digital asset. You have a plan to increase your page rank and control the marketspace. You can easily take the#2 seat with time and doing the proposed suggestions. Within a year, by following all the suggestions, you will have a solid chance of #1 seat. Within two years, #1 in every county you want to be competitive in. Check out the progress of Helpinghandshi.com